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Those skills support Master Minder’s goals.
The UK’s changing demographics have led to families becoming more fragmented with parents of young children often finding they have little or no close family support when they start a family. But professional babysitting agencies are an emerging business trend as they provide a cheap form of childcare and represent an attractive option for busy mothers who need help not only with childcare but also with light house hold duties.
Childcare provision in the UK is a clearly segmented market, as a result of legislation and constantly changing market needs. British parents pay high childcare bills and despite Government initiatives and tax changes, there is a growing need for the expansion of private sector services.
Service, price and reputation are essential success factors in the childcare services industry. Master Minders will compete well in this industry by offering competitive prices, high-quality childcare services and by maintaining an excellent reputation with parents and the community we serve.
We will start our business on the First January 2009.We project healthy revenues and a high net profit for the four first years. The high profit will help the company to achieve its long-term goal which is to franchise and/or to become multi-location.
Master Minder’s mission is to contribute to the community by filling a need for specialized baby sitters. The company will provide baby sitters with a safe and independent environment. Close personal attention to each child is essential to providing a quality experience for all children. therefore, adequate personnel will be hired to ensure each child has the proper supervision whilst in our care.
Master Minder’s objectives are:
To serve clients with needs for select, specialized baby sitters rather than clerical or light industrial baby sitters.
To create a service based operation whose primary goal is to exceed customer’s expectations.
To increase the number of client’s served by 10% each year.
To develop a sustainable, profitable, start-up business.
The long-term goal of the company is to franchise and/or to become multi-location, and eventually sell this business.
I.3 Keys to success
Keys to success for the company will include:
Maintaining a high reputation in the community.
Quality care by trainee program for our baby sitters.
Maintaining and controlling cost to assure a sustainable profitable business.
Offering flexible hours and competitive pricing, discounts and advantages to our customers to gain their loyalty.
Master Minders is a temporary and permanent placement baby sitter agency working solely with skilled, professional baby sitters. Master Minders differs from other temporary and permanent placement agencies because of our skilled baby sitters and the variety of its services.
Master Minders will be located in Reading.